Automatic Analytics Integration

Connector Script automatically detects analytics services based on global variables (ga and _gaq for Google Analytics and wt for Webtrekk). It sends Paid Content and AdVantage related Event Actions to all detected analytics services.

The Event Actions are reported with the category LaterPay Connector, so they can easily be identified in the resulting statistics.

Supported Analytics Services

Automatic analytics integration supports the following analytics services:


Automatic Analytics Integration is configuration-free. If your website includes one of the analytics services listed above, you’ll receive Event Actions from Connector Script automatically.

Emitted Event Actions

A list of all emitted Event Actions can be found in chapter Event Actions.

Custom Analytics Integration

In some cases, you might want to extend and/or override the automatic analytics integration. For example:

  • To integrate an unsupported analytics service
  • To use a custom analytics API
  • To suppress certain Event Actions

These cases can be covered by using the In-Page Configuration Callback “On Analytics Event”