Event Actions

AdVantage Event Actions

AdVantage Identify

Triggered when a user clicks on the AdVantage Identify Button. This button is always part of the AdVantage Overlay.

AdVantage Purchase

Triggered when a user clicks on the AdVantage Purchase Button. This button is always part of the AdVantage Overlay.

When using Custom Analytics Integration, this Event Action comes with the following Additional Event Data:

  • title The title of the currently selected purchase item
  • price An object containing a currency: price pair for the currently selected purchase item
  • purchaseType The purchase type of the currently selected purchase item, “ppu” represents “Pay per use” and “sis” represents “Single item sale”

Example of Additional Event Data:

{
  "title": "One day adfree access to this site",
  "price": {
    "EUR": 99
  }
  "purchaseType": "ppu"
}

AdVantage Purchase Complete

Triggered when a user returns after having completed a checkout process for an AdVantage Time Pass purchase item.

This event comes with the same Additional Event Data as the event AdVantage Purchase.

AdVantage Read How To Deactivate

Triggered when a user clicks on a link to read additional “ad blocker deactivation”-instructions.

By default, there is no such link in the AdVantage Overlay. There are two ways to add it:

  1. Enable the AdVantage Help Button.
  2. Specify your own link by using custom Translations. Simply add the CSS class lp_js_advantage__read-how-to-deactivate to your link, and Connector Script will track its click events.

AdVantage Reload

Triggered when a user clicks on the AdVantage Reload Button. This button is part of the default AdVantage Overlay.

AdVantage Show

Triggered when the AdVantage Overlay is displayed after an adblocker has been detected.